eCommerce technical SEO consultant
Crawl and index control, faceted navigation, Core Web Vitals, product and category schema, and XML sitemaps that match what you want ranked.
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Abhinay Guptaisabhinay › ecommerce-seo-consultant
Position 0
Abhinay Gupta, freelance eCommerce SEO consultant
8+ years as an eCommerce SEO consultant helping online stores grow organic traffic and revenue. Technical SEO, category and product page optimization, migrations without traffic loss, enterprise and B2B eCommerce SEO, and AI search (GEO and AEO) for brands in the US, India, Europe and the Middle East.
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ServicesTechnical, category, product, migration, AI search
Revenue calculatorEstimate what more organic traffic is worth
Results130% more organic traffic, 150% more leads
Free quick store checkBot-run audit, top fixes in 20 seconds
8+ yearsShopify · BigCommerce · WooCommerceUS · India · Europe · Middle East+130% organic traffic
How to read this page#1 Organic: earned by being usefulSponsored Paid for by me, to meFeature SERP extras, like Google
AI overview
Abhinay Gupta is an eCommerce SEO consultant with 8+ years of experience growing organic traffic and revenue for online stores, B2B SaaS and tech brands. He works on classic search and on answer engines, structuring content and authority so a brand is cited in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini.
He has led zero-traffic-loss enterprise migrations, built and managed global SEO teams, and reports on AI visibility as a core KPI next to rankings and revenue.
#1
abhinaygupta.com › servicesOrganicPosition 1. Earned, not bought.
abhinaygupta.com › servicesOrganicPosition 1. Earned, not bought.eCommerce SEO consultant services
What I do for online stores. No jargon, no 47-slide decksEvery engagement is measured on revenue from organic search, not rankings alone.
Category and product page optimization
Titles, intros, internal links, reviews and structured data on the pages that earn the revenue, built around how buyers search.
eCommerce SEO audit
A prioritized list of fixes ranked by revenue impact and effort, so your team knows what to ship first.
Replatforming and migrations
Redirect maps, pre and post launch checks, and live monitoring. At Restroworks an enterprise migration finished with zero traffic loss.
Enterprise and B2B eCommerce SEO
Large catalogs, wholesale and quote flows, and the governance needed to keep SEO intact across product, dev and content teams.
AI search for stores (GEO and AEO)
Entity, content and feed structure that helps your products and brand get cited in AI Overviews, ChatGPT, Perplexity and Gemini.
Platforms: Shopify, BigCommerce, WooCommerce and WordPress. Engagement: as a freelance SEO consultant I take one-off audits or projects and monthly retainers, and I am also open to a senior SEO role.
#2 abhinaygupta.com › googlebot-gameOrganicRanks high because people play it.
abhinaygupta.com › googlebot-gameOrganicRanks high because people play it.How Google finds, understands and ranks your store
Technical SEO · interactive · send the bot and watch it get stuckOr tap a stage to see where stores leak revenue.
#3 abhinaygupta.com › revenue-calculatorOrganicSlide around, nobody is watching.
abhinaygupta.com › revenue-calculatorOrganicSlide around, nobody is watching.What is more organic traffic worth to your store?
Interactive · illustrative maths, not a forecast. Slide around, nobody is watching
Extra monthly revenue from organic search
$0
Revenue = visits × conversion rate × order value. Results depend on your niche, starting point and how fast fixes ship. Treat it as a way to size the opportunity.
Discuss this with meSponsored abhinaygupta.com › free-store-checkAds go on top, Google says. I put mine here. Google never listens to me either.
abhinaygupta.com › free-store-checkAds go on top, Google says. I put mine here. Google never listens to me either.Free eCommerce SEO audit: run a quick store check
Ad · for Shopify, WooCommerce and BigCommerce stores · results in about 20 secondsThis audit is run by a bot. The next one is run by a human (me). Start with the bot, it works for free and never asks for a coffee break.
Checks indexing, titles, schema, speed and AI-search readiness. I get your email too, so a real person can follow up.
0
The bot checks one page. Category pages, product pages, crawl paths and revenue priorities are where a human earns the fee.
Bot found these. Now get the human auditThe bot checks
- Indexing and robots rules
- Titles, descriptions, headings
- Schema and sharing tags
- Mobile speed and AI crawler access
The human adds
- Which pages actually make money
- Filter and faceted URL chaos
- Category cannibalization and internal links
- A fix list ranked by revenue, not by vibes
People also ask abhinaygupta.com › faqRight under the ad, where Google keeps it.
abhinaygupta.com › faqRight under the ad, where Google keeps it.People also ask about hiring an eCommerce SEO consultant
Short answers · the questions people ask before they hit "Book a call"What does an eCommerce SEO consultant do?
An eCommerce SEO consultant audits your store's technical health, fixes crawl and index problems, structures category and product pages with schema, builds content around buyer intent, and ties organic traffic to revenue.
How is an eCommerce SEO consultant different from a general SEO consultant?
Stores create thousands of near-duplicate URLs from filters, variants and out-of-stock products, and revenue depends on category and product pages. An eCommerce specialist knows these patterns and measures success in organic revenue, not only rankings.
Do you work as a freelance eCommerce SEO consultant, and on which platforms?
Yes. As a freelance SEO consultant I take on projects and monthly retainers, and I am also open to a senior SEO leadership role. I work with Shopify, BigCommerce, WooCommerce and WordPress stores.
How do I choose the best eCommerce SEO consultant?
Look for revenue results rather than ranking screenshots, experience on your platform, a clear scope and reporting, and someone who explains the work in plain language. Whether you hire a freelance SEO ecommerce consultant, an agency or an in-house lead, ask for examples of organic revenue growth on a store like yours.
How much does it cost to hire an eCommerce SEO consultant?
It depends on store size, platform and scope. A one-off audit costs less than an ongoing retainer, and a migration is scoped on its own. Book a 30-minute call and I will propose a scope and price once I understand your store.
How long does eCommerce SEO take to show results?
Technical fixes can show up within weeks. Category page, content and authority work usually takes three to six months to compound, depending on competition and how quickly changes are shipped.
Can you migrate a store without losing traffic?
Yes. At Restroworks I led an enterprise migration that kept keyword rankings, backlink equity and domain authority intact, using redirect mapping, pre and post launch checks and live dashboards.
Do you work with enterprise and B2B wholesale stores?
Yes. At Lightfire Solutions the SEO work supported 4x retail and 2x wholesale revenue growth, and I have led enterprise migrations and a global SEO team at larger scale.
Can an AI SEO consultant get my brand cited in ChatGPT?
An AI SEO consultant works on GEO and AEO: structuring content, entities and authority so AI systems can quote your brand in AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. Nobody can guarantee a citation, but clear structure on top of strong classic SEO raises your odds.
Do you work with US brands?
Yes. I am based in Noida, India, work US-aligned hours, and have worked with brands in the US, Europe, the Middle East and India.
How do I hire an SEO expert like Abhinay?
Book a 30-minute call or send a short brief with the form below. Work can be a freelance project or a senior SEO leadership role.
#4 abhinaygupta.com › store-typesOrganic
abhinaygupta.com › store-typesOrganicSEO consultant for eCommerce stores of every type
Pick your store typeSEO consultant for beauty and fashion eCommerce
Trend-led catalogs change fast, so the work is keeping thousands of variants and seasonal pages clean while winning on discovery searches.
- Variant and filter controlSize, color and sort URLs that do not bloat the index.
- Collections that rankCategory pages with real copy, links and schema.
- Reviews and visualsReview markup and image optimization for visual search.
- Seasonal pagesRedirect and retire rules for sold-out and past-season products.
SEO consultant for health and wellness eCommerce
Trust decides rankings here, so the work builds expertise and credibility signals alongside the technical base.
- E-E-A-T signalsAuthor, reviewer and sourcing details on advice content.
- Benefit and ingredient hubsContent that matches how shoppers research before they buy.
- Careful claimsCopy structured to stay clear and compliant.
- SubscriptionsProduct pages that serve one-time and repeat buyers.
SEO consultant for B2B eCommerce and wholesale
Buyers search by part, spec and use case, and long catalogs need structure so the right pages get found.
- SKU and spec pagesTemplates that carry the attributes buyers search for.
- Quote and bulk flowsConversion paths for RFQs and repeat orders.
- Gated pricingIndex rules that keep public pages visible and private ones out.
- Category depthHierarchies that match how procurement teams browse.
Enterprise eCommerce SEO consultant
At scale, SEO is a coordination problem across teams, platforms and markets as much as a technical one.
- Crawl and index at scalePrioritize what Google should spend time on.
- MigrationsZero-loss planning, testing and live monitoring.
- International setupsHreflang and market structure for global stores.
- GovernancePlaybooks and QA so releases stop breaking SEO.
#5 abhinaygupta.com › product-page-anatomyOrganic
abhinaygupta.com › product-page-anatomyOrganicAnatomy of an SEO-ready product page
Interactive guide · tap a number · example store, illustrativeThe pages that earn eCommerce revenue share the same building blocks. Tap each one to see what I check, then flip structured data on to see how the Google listing changes.
example-store.com › bags › canvas-weekender
Canvas Weekender Bag, 40L Waxed Cotton | Example Store
★★★★★ 4.7 (128 reviews) · $89.00 · In stock
A roomy 40L weekender in waxed cotton canvas with a padded laptop sleeve. Free returns within 30 days.
Rich results are never guaranteed. Valid, accurate markup makes a page eligible.
Home › Bags › Weekender bags
photo
Canvas Weekender Bag, 40L, Waxed Cotton
★★★★★ 4.7 (128 reviews)
$89 · In stock
Product + Offer + AggregateRatingTop stories abhinaygupta.com › notesMid-page, as Google likes it. Newsworthy and slightly smug.
abhinaygupta.com › notesMid-page, as Google likes it. Newsworthy and slightly smug.eCommerce SEO and AI search notes
Top stories · notes from LinkedIn
Search · legalSEOs should read Google's court cases, not only its algorithm updatesWhy the SERP scraping fight changes how data reaches us.
Terminology"Fan-out keywords" is a new name for an old habitOne deep page ranking for dozens of related queries.
CareersIt is time for an SEO recovery specialist roleProtecting and rebuilding rankings matters as much as winning them.
IndexingWhy Google is indexing less, and what index bloat costs youCrawling is not unlimited. Prune what does not deserve a place.
#6 abhinaygupta.com › resultsOrganic
abhinaygupta.com › resultsOrganiceCommerce SEO results
Restroworks · first 6 months · indexed to 100 at startOrganic traffic
Inbound leads
customgenie.com · Search Console · organic clicks per month
3 → 311
CustomGenie: from near zero to hundreds of clicks a month
3 → 311organic clicks per month, Aug 2025 to Oct 2026
3k → 72kimpressions per month, same period
70 → 464organic sessions per month in GA4
6%+organic conversion rate, last 6 months (GA4)
- Brief
- Grow organic visibility for a BigCommerce store, as part of my eCommerce Website Lead role at TrueNorth.
- Approach
- Product listing content, image analysis, release QA for cart and checkout, and Search Console reporting.
- Result
- Clicks peaked at 1,375 in July 2026 and have settled near 300 a month on a much larger footprint, while organic visitors now convert at 6.1% (GA4, 29 Apr to 29 Oct 2026). October is to the 29th.
restroworks · organic traffic · 6 months
+130%
Growth with a safe migration
- Plan
- Launch
- Monitor
- 0% lost
- Brief
- Grow organic traffic and leads while moving an enterprise site.
- Approach
- Built a full SEO, AEO and GEO framework and ran the migration without losing traffic.
- Result
- Traffic +130%, leads +150%, zero traffic lost in the move.
lightfire · revenue · retail vs wholesale
4x
Retail and wholesale, both up
- Brief
- Grow online revenue across retail and wholesale.
- Approach
- Grew from SEO specialist to operations manager, owning SEO and marketing operations.
- Result
- 4x retail revenue and 2x wholesale revenue.
appinventiv · global team · 4 regions
2x
A global team, more leads
- Brief
- Scale organic lead generation across four regions.
- Approach
- Led a team across India, US, UK and Middle East, and shipped FAQ, Article, HowTo and Breadcrumb schema.
- Result
- Inbound leads doubled.
#7 abhinaygupta.com › metricsOrganic
abhinaygupta.com › metricsOrganicHow I measure eCommerce SEO
Interactive sample dashboard · illustrative numbers for a made-up store, not client dataRankings are not the goal. I track the full path from a Google search to revenue, plus whether AI answers mention your brand. Drag the slider to move through six months of a sample engagement.
Ask an AI assistant: "best waxed canvas weekender bag"
What I check
What I do with it
Sponsored abhinaygupta.com › build-your-planA second ad mid-page. Google has no shame either. Nothing to pay from your side.
abhinaygupta.com › build-your-planA second ad mid-page. Google has no shame either. Nothing to pay from your side.Build your SEO plan
Interactive · add services like items in a cart · no payment, no pressure, just a quote requestQuick start:
Your plan 0 services
Add a service to continueThe quote request fills in your brief below. Nothing is sent until you submit it.
#8 abhinaygupta.com › store-checkOrganic
abhinaygupta.com › store-checkOrganicIs your store leaking organic revenue?
Self-check · tick what is true today. Be honest, Google already knowsTick the boxes that are true for your store.
Get an eCommerce SEO audit#9 abhinaygupta.com › processOrganic
abhinaygupta.com › processOrganicHow an eCommerce SEO engagement works
Four stages · zero mystery, zero "trust me"Audit the store
Weeks 1 and 2. I review Search Console, analytics, crawl data and templates to find where organic revenue is lost.
- Technical, content and internal link review
- Keyword and category map tied to buyer intent
- A ranked fix list by impact and effort
Fix the foundations
First weeks after the audit. Technical blockers and template issues are fixed first, because they limit everything else.
- Crawl, index and faceted navigation fixes
- Schema, redirects and Core Web Vitals work with your devs
- Briefs your team can ship without guessing
Grow category and product pages
Months 2 and 3. Pages that earn revenue get better copy, links and structure, and new content fills real gaps.
- Category and product page optimization
- Content and internal linking around buyer questions
- AI search readiness for products and brand
Report on revenue
Ongoing. Dashboards show organic revenue, rankings and AI citations in one place, so progress is easy to see.
- Looker Studio and Search Console dashboards
- Monthly review of what moved and why
- A clear next set of priorities
#10 abhinaygupta.com › glossaryOrganicLast result on page 1. Still worth the click.
abhinaygupta.com › glossaryOrganicLast result on page 1. Still worth the click.eCommerce SEO glossary
12 terms in plain language · no gatekeeping, no acronym soup- Faceted navigation
- Filters such as size, color or price that let shoppers narrow a category. Each combination can create a new URL, so unmanaged filters flood the index with near-duplicates. Check your store
- Crawl budget
- How many URLs Google is willing and able to crawl on your site in a given time. On large stores, crawls wasted on filters and duplicates slow the discovery of pages that matter.
- Canonical URL
- The preferred version of a page, declared with rel=canonical, so duplicates such as variants and tracking parameters consolidate signals into one URL.
- Index bloat
- Too many low-value URLs in Google's index, such as filters, internal search results and thin tag pages. It dilutes quality signals and wastes crawling.
- Product schema
- Structured data (JSON-LD) describing a product's name, price, availability, brand and reviews so search engines can show rich results and merchant listings. See the anatomy
- Merchant Center feed
- A product data feed sent to Google Merchant Center that makes products eligible for free listings and Shopping ads. Accurate titles, prices and availability matter.
- Internal linking
- Links between your own pages. For stores, links from guides and categories to products guide crawlers and pass authority to the pages that earn revenue.
- Core Web Vitals
- Google's page experience metrics for loading (LCP), interactivity (INP) and visual stability (CLS). Slow or shifting product pages hurt shoppers and rankings.
- 301 redirect
- A permanent redirect from an old URL to a new one. It is essential for migrations and for products you no longer sell. Migration SEO
- Hreflang
- Markup that tells Google which language or country version of a page to show, used by stores selling in several markets.
- GEO (Generative Engine Optimization)
- Making your brand and content easy for AI systems such as ChatGPT, Perplexity and Google AI Overviews to find, understand and cite.
- AEO (Answer Engine Optimization)
- Structuring content so it answers questions directly, in formats that answer engines and featured snippets can lift.
No matching term. Ask me on a call instead.
Related searches abhinaygupta.com › related-searchesBottom of page one. Where everyone gives up and rephrases.
abhinaygupta.com › related-searchesBottom of page one. Where everyone gives up and rephrases.Related searches
Jump to what you came for (or what Google thinks you wanted)Results 11 and beyondYou scrolled past the first 10 results. Most people never do. Respect.
#11 abhinaygupta.com › guidesOrganicResult 11. Bold of you to scroll this far.
abhinaygupta.com › guidesOrganicResult 11. Bold of you to scroll this far.eCommerce SEO guides
Deep dives · this page is the hubEach guide goes deep on one topic. The audit and AI search guides are being written first. Tap any card to request it and I will bump it up the list.
GuideeCommerce SEO auditA step-by-step audit of crawl, index, templates and the pages that earn revenue.Request this guide →
GuideeCommerce technical SEOFaceted navigation, crawl budget, Core Web Vitals and product schema.Request this guide →
GuideeCommerce migration SEOReplatforming and redesigns without losing rankings or traffic.Request this guide →
GuideB2B and enterprise eCommerce SEOLarge catalogs, wholesale flows and SEO governance across teams.Request this guide →
GuideAI search for eCommerce (GEO and AEO)Getting products and brand cited in AI Overviews, ChatGPT and Perplexity.Request this guide →
Platform guideShopify SEOCommon Shopify SEO issues and how to fix them.Request this guide →
Platform guideWooCommerce SEOPlugin, filter and archive issues that hold WooCommerce stores back.Request this guide →
Platform guideBigCommerce SEOFaceted URLs, redirects and template tuning on BigCommerce.Request this guide →
#12 abhinaygupta.com › experienceOrganic
abhinaygupta.com › experienceOrganiceCommerce SEO consultant experience
Related results · ExperienceAug 2025 to now
truenorth › ecommerce-website-lead
truenorth › ecommerce-website-lead
eCommerce Website Lead, TrueNorth
Owns eCommerce site growth with US-aligned hours. Includes CustomGenie (customgenie.com, BigCommerce): organic clicks grew from 3 a month in Aug 2025 to 311 in Oct 2026, peaking at 1,375 in Jul 2026, with impressions up from 3k to 72k a month and a 6%+ organic conversion rate over the last 6 months (Search Console, GA4).
Dec 2024 to Aug 2025
restroworks › seo-lead
restroworks › seo-lead
SEO Lead, Restroworks
Traffic up 130%, leads up 150%, full SEO plus AEO plus GEO framework, zero-loss migration.
2022 to 2024
appinventiv › seo-team-lead
appinventiv › seo-team-lead
SEO Team Lead, Appinventiv
Led a global SEO team across India, the US, the UK and the Middle East, shipped FAQ, Article, HowTo and Breadcrumb schema, and moved early on GEO.
2019 to 2022
lightfire › marketing-operations-manager
lightfire › marketing-operations-manager
Marketing Operations Manager, Lightfire Solutions
Grew from SEO specialist to operations manager. 4x retail and 2x wholesale revenue.
Sponsored abhinaygupta.com › book-a-callGoogle ends with ads too. Last call, no pressure.
abhinaygupta.com › book-a-callGoogle ends with ads too. Last call, no pressure.Position one is taken. Next stop: your inbox.
Want to hire an SEO consultant for eCommerce, or a senior SEO lead for your team? Book a call or send a brief.
Book a 30-minute call
With me, on Google Meet
- Your store. You tell me the goal and where traffic stands.
- My read. I look at your search data or the bot's findings and point at the leaks.
- Next steps. You leave with my honest view and the first fixes I would make.
Slots show in your own time zone. US-aligned hours.